Home - DOOH İstanbul

NOW OUTDOOR
IS PROGRAMMATIC!

With dooh.ist, you can reach squares,
avenues, streets and even subways
with smart buying

LOCATIONS

OOH CHANNELS ARE NOW
PROGRAMMATIC WITH ONE STEP

Would you like to learn more the dooh.ist inventory?

We are one email away. Contact us and we will
connect you to the universal ecosystem.

DETAILS

WOULD YOU LIKE TO BE
A MEMBER OF THE TEAM

We are looking for programmatic
expert team-mates who can work
with developing new technologies.

APPLY

DETAILS

01

First Step

Right Audience

The right message is delivered to the right target group at the right time. Accordingly, you target your ads to your audiences according to the programmatic infrastructure.

Details

02

Second Step

Transparent Purchasing

You report how many people see your ads on DOOH screens and make purchases accordingly. Thus, purchasing takes place with automation.

Details

03

Third Step

Hyper Targeting

You can target age, gender, emotion and data. Your content is delivered directly to your target audience. You will get high performance.

Details

Programmatic DOOH

With the purchase of the fixed CPM you have agreed on, your purchase takes place in real time on the outdoor screens you specify with Programmatic Guaranteed (fixed PMP deal). The media is agreed with the advertiser before the deal and the performance is reported in real time with the publication of the deal. Our purchasing roadmap with Open Auction!

NUMBER OF SCREENS

DAILY USERS

DIFFERENT DATAS

ACTIVE CAMPAIGNS

%100 izlenme oranı (video completion rate), %100 görünürlük (viewability), ad-block yok ve %100 şeffaf!

Yüzde Yüz Başarı

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Your broadcasts are active in real time with attractive, dynamic ads presented in high-impact places!

Most central locations

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Location, weather, time of day, etc. Engage with on-the-go consumers in meaningful ways!

Data Targeting

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Details to know

About Programmatic DOOH

With Programmatic DOOH, you can follow your campaigns transparently from your DSP account, targeting and optimizing instantly. Programmatic DOOH achieves 100% VCR and 100% Viewability. The advertiser can directly manage this broadcast, as there is no skip button structure on the screens and it is broadcast to the whole city.

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DATAILS

Transparency

100%

Viewability

100%

Video Completion Rate (VCR)

100%

BrandSafety

100%

Programmatic Purchasing

100%

They Preferred Us

Our brands and partner agencies set up and managed their own campaigns and chose us again by achieving high performance.

4 JUN 2021

Akbank DOOH Campaign

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Programmatic DOOH on Metro Lines

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Our Technology Partners

We are business partners with universal advertising technology institutions. Thus, we publish your 100% transparent and 100% programmatic broadcasts with universal programmatic principles.

Programmatic advertising is now integrated into all channels with dooh.ist!

FREQUENTLY ASKED QUESTIONS

Addressable Boost Campaigns

It can appear on dooh.ist screens at the same time while its advertisements are broadcast on TV, radio, digital and all channels. With the Addressable Boost package, you can use all channels at the same time and reach real-time singular.

What is the programmatic difference

You can perform instant measurement and targeting with programmatic DOOH. Your ad will be shown to your target audience who passes in front of our screens. You can target age, gender, mood, and data. If your target audience is women, your content is activated when the density of women in front of the screen increases. By placing a CPM bid, your ad will be published.

Which DSP’s can I use?

We use the Broadsign SSP, which is the Universal Digital Out of Home SSP. Through this SSP, we integrate full-stack into Adform DSP and The Trade Desk DSP. Therefore, we open your deal to your relevant DSP accounts and when you activate the deals, they can be broadcast. The Dooh.ist team supports you throughout the entire process by sharing the installation guideline.

What can I do if I am not using DSP ?

Our competent team can set up your campaign through the Dooh.ist Adform DSP panel. You can instantly measure performance through this panel. In that way we facilitated the access of all our partners to the programmatic infrastructure.

OUR CHANNELS

dooh.ist is the exclusive sales house of programmatic inventory to Turkey’s major media. We provide support for the advertising technologies of the channels. We integrate our infrastructure based on the universal rules of Programmatic Advertising and present it to our dear customers.

Our Social Media Accounts