High-tech outdoor house!
Programmatic refers to the automation of buying and selling media based on data-driven decisions. Programmatic Digital OOH (DOOH) offers access to live, large-format digital displays on the platforms you use to activate your other programmatic campaigns. Fraud-free, ad-blocking, 100% viewable inventory with 100% accurate location data, and dooh.ist’s programmatic placements, flashy placements, and above-ground transit screens offer a compelling new channel for your programmatic campaigns, aggregate data-driven targeting with reach and scale. .
Adding real-world OOH displays to a multichannel approach helps deliver real-world results while reaching consumers throughout their daily journeys.
Digital out of Home İstanbul
Our Brief History
Our vision is to create an easy-to-use online outdoor marketplace with transparent pricing.
Audience targeting capabilities and the ability to launch a campaign within minutes are our primary goals.
Founding of dooh.ist
The date we set out with Turkey’s best programmaticians. We have completed our research on Signage, Supply Side Platform and data providers. We agreed with the best.
We renewed the infrastructure of the screens together with Panoffect, by signing an agreement with Panoffect ON TV, one of the biggest open-air channels of Istanbul.
All DOOH Programmatic infrastructure has been published with universal standards. Programmatic DOOH is now live in Turkey with the right data providers!
First programmatic DOOH broadcast!
Together with Vodafone Turkey, we made our first programmatic DOOH broadcast together with Broadsign SSP – Adform DSP country.
Dooh.ist is Growing
By making an agreement with Urban Media, ReklamArea, we have expanded our inventory both in Turkey and enabled our business partners to target at Istanbul Bağdat Caddesi, Bodrum and Çeşme locations with a single click.
Now Programmatic is ready in the Metro too!
For the first time in Turkey, we made programmatic DOOH broadcasting within metro and tram lines.